Senior Film Producer
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SKIP MAYHEM | DIGITAL

Allstate: Skip Mayhem

Mayhem is everywhere and in this campaign, he's dictating his own rules for skipping pre-roll ads. We served up a Mayhem spot to users and when they tried to skip our ad, we punished them by displaying another video: annoying, painful, gross - each time the user skipped, they got another video, while Mayhem explains, all you really have to do is go back and watch the ad. 

We shot a series of over 15 videos to really drive the point home and also built a custom webpage to give users a place to direct their friends to if they wanted to challenge them to try the experience out. 

THE FULL EXPERIENCE

http://www.adweek.com/agencyspy/dont-even-try-to-skip-this-leo-burnett-allstate-ad/88692